When fire strikes, every second counts. While a fire sprinkler system is the holy grail – no one has died in North America as a result of an accidental fire when fire sprinklers have been operational – there’s more we can do to help our customers stay safe. Every homeowner needs an escape plan to ensure everyone can move to safety quickly, especially those without a fire sprinkler system. We can encourage them to make a plan and point them to the right resources. An escape plan is critical because, without a sprinkler system, a fire can reach the deadly “flashover” stage in as few as three minutes – well before the fire crews can arrive. No one survives flashover.