Who does not know the popular adage “you can tell what somebody is like by the company they keep?”
This is true from a commercial point of view too, where this adage can be rephrased to “the kind of materials you use tells what your company is like.”
As demand for both new construction and retrofit fire protection systems continues to grow throughout the United Kingdom, contractors who choose to install BlazeMaster® CPVC pipe and fittings have a unique advantage: the BlazeMaster CPVC brand authority.
Exclusive use of BlazeMaster CPVC, and making sure you let key decision makers aware of this, provides you with an advantage as you prepare bids and presentations or attend planning meetings.
Using the BlazeMaster CPVC Story to Tell Your Story
The fact that you are proposing to use BlazeMaster CPVC as the basis for a fire sprinkler system project says a lot about your company.
It lets potential customers know that you have chosen to use a strong, reliable thermoplastic that offers superior corrosion and flame resistance and a long service life. BlazeMaster was the first CPVC material offered as a fire protection system product, back in 1984. Today, it is the world’s most specified non-metallic fire sprinkler system pipe and fitting.
BlazeMaster CPVC was also the first to offer a chemical compatibility program. Lubrizol Advanced Materials’ FBCTM System Compatible Program offers assurance regarding which ancillary construction products will perform as required when used in conjunction with the brand. Ancillary products are submitted by manufacturers for third-party testing to meet the rigorous standards of the program. To our knowledge, ours is the only brand that requires third-party chemical compatibility testing.
BlazeMaster CPVC offers support and information in a lively and informative format through a comprehensive website that you might invite prospects to visit. Segments include retrofit, single-family residence, multi-family residence and commercial installations, as well as a wide range of success stories and background resources.
You’re Known by the Company You Keep
When you partner with BlazeMaster CPVC, you are also partnering with well-known manufacturers and associations.
BlazeMaster CPVC resin is manufactured into pipe and fittings by two well-known fire protection brands in the United Kingdom: Tyco® and Viking®. We only work with manufacturers that have a reputation and proven track record of producing high performance pipe and fittings. No matter which brand you choose, using either of these names in your marketing efforts may help.
BlazeMaster CPVC, in its effort to save lives and properties, is also active with four primary fire sprinkler/fire protection industry associations by attending regularly scheduled educational, skills and technical meetings, and serving on committees for:
- The British Automatic Fire Sprinkler Association (BAFSA)
- European Fire Sprinkler Network (EFSN)
- National Fire Sprinkler Network (NFSN)
- Residential Sprinkler Association (RSA)
Leveraging a brand name to potential customers who are not necessarily familiar with the industry can be a tricky proposition. We hope that we have given you some basic information that you can use with confidence. And of course, we are always available to provide insight and background materials should you need assistance in preparing a presentation or bid. Please feel free to email or call (+44 (0)7710 372281). We look forward to helping you.
